Media2026-01-103 min readBy Abhishek Nair - Fractional CTO for Deep Tech & AI
Compress MP4 (Bitrate Explained)
Try it now
Lowering bitrate blindly often destroys quality. Prefer constant quality (CRF) when possible.
The 3 levers
- Resolution (often biggest win)
- CRF + preset
- Audio bitrate
Practical default
For web sharing, start at CRF ~23 and adjust.
